Global Marketing Research Services, est. 1991
Global Marketing Research Solutions (GMRS) is a leading provider of comprehensive market research services for companies looking to expand their reach and make informed business decisions. With over a decade of experience in the industry, GMRS has established itself as a trusted partner for organizations seeking to understand their target audience, market trends, and competitive landscape.
Our team of experienced researchers utilizes innovative methodologies and cutting-edge technology to gather, analyze, and interpret data to deliver actionable insights for our clients. Whether you are launching a new product, exploring new markets, or seeking to improve your brand positioning, GMRS has the expertise and resources to help you achieve your goals.
At GMRS, we are committed to delivering high-quality research solutions tailored to meet the unique needs of each client. Our customized approach, attention to detail, and commitment to excellence set us apart from the competition. Contact us today to learn how GMRS can help you unlock the power of market research and drive your business forward.
Let our team of analytical gurus manage your data for you.
Custom Solutions Tailored To Every Client’s Needs.
Polling is one of the most widely used and dependable tools for learning about voter attitudes. We've been conducting this kind of research since our company's beginning and our experience in this arena speaks for itself. Our staff is fully trained on how to maintain a neutral attitude while interviewing, and because we understand the fast-paced environment in which our clients work, we can provide a very quick turnaround on top-lines and data.
G.M.R.S. can assist you with a strategic plan for getting your message out to the voters. We can combine several of our services, such as Patch calls, to interact with your audience in a variety of ways.
G.M.R.S. can dial from your targeted list or generate a random sample to contact constituents for the purpose of conducting a patch, or a live transfer telephone call to a targeted elected official or bureaucrat. These individuals are recruited to endorse or oppose specific issues and to motivate or try to persuade the elected official to change his or her mind, or vote a certain way.
G.M.R.S. is capable of building, fielding and processing online surveys using our own custom designed survey engine. We have built the ability to use all of the tools and features that you would want on a C.A.T.I. study; rotate series of questions, rotate response lists, skip questions, split sample, quota control, include or exclude responses based on a previous question, et cetera. Additionally, we can display the multitude of audio and visual content that the internet allows, including the ability to display images, play audio files, play video files, do a presentation, have a respondent download documents or programs, or do just about anything you have ever seen or can dream of. We can also use our online survey system in conjunction with our C.A.T.I. system, allowing you to combine the data from those two audiences for even more in-depth analysis.
TABULATION REPORTS
We can create custom tabulation reports once your survey is out of the field.
DATA CONVERSION
Do your need your data in a particular format? We can provide you with copies of your data in various formats including flat text, column and tab delimited, Excel, SPSS sav format, WinCross, and CfMC's tr data format.
DATA BLENDING
We can put data together from various sources including phone and web surveys, in person interviews, or from different vendors and with differing data structures.
Our facility and expertise can be tailored to your specific polling or data processing needs.
Our experienced coding team can provide various services related to verbatim questions:
G.M.R.S. offers text (SMS) to web (T2W) surveys. Texting links provides more avenues for busy folks to take our surveys. Adding texting for your surveys can improve response rate, provide a more accurate representation of the population, and reduce the length of time it takes to complete studies. We also offer text introductions. A text introduction is where we introduce ourselves to the respondent giving them comfort and trust before we call them to complete the survey. This will improve cellular response rates and provide better respondent satisfaction. Our texting services are compliant to the TCPA requiring human interaction to send each and every one.
Over the years we have conducted thousands of consumer polls on a broad range of topics including banking, cable services, restaurants and virtually any other product or service imaginable. You can rely on our trained interviewers to leave the respondents from your customer list with a positive impression because we treat each respondent with the utmost courtesy and respect. We also have extensive experience dialing from RDD samples and we are well-versed in the practices that increase cooperation.
Conducting telephone interviews among businesses can present a challenge because it's difficult for respondents to find the time to take a survey during the workday. G.M.R.S.' dialing software makes attempts at different times of day and has the capability to make scheduled callbacks to increase the likelihood of reaching a respondent at a time that is convenient for them. We also have dedicated inbound phone lines that can be used if you wish to provide callback number on faxed or emailed survey invitations. G.M.R.S. has conducted hundreds of B2B surveys over the years and we will work with you to get the response you need.
Surveys among doctors and medical professionals have traditionally been costly and time consuming to conduct, but we offer extremely competitive pricing for these services. By altering our approach and sending faxed invitations with an inbound number, the professionals may call at their convenience. Thus we can reduce the cost of conducting your medical survey and decrease the time it takes to reach your quota.
FOCUS GROUP RECRUITMENT
We can recruit panel members for your focus group by phone, conduct reminder calls and mail maps and materials to your recruits.
INBOUND CALLS
G.M.R.S. has 16 lines dedicated to inbound calls, with the ability to upscale on a per project basis. Our staff is available to accept calls from 9:00 AM and 10:30 PM EST.
The phone room at G.M.R.S. is equipped with a total of 206 stations all with predictive capabilities. For optimal call quality, our phone calls utilize symmetrical high-speed low-latency enterprise class fiber optic. We leverage Voice over Internet Protocol (VoIP) with one of the largest worldwide carriers. In total, we have the installed capacity of 638 lines active and easily scale over 2300 if needed.
Our dialing system features full predictive capabilities at every station. We also provide classic manual dialing in order to maintain compliance with FCC and Telephone Consumer Protection Act (TCPA) rules.
G.M.R.S. phone rooms collects data using our own custom cloud based data collection software. Call Center Manager (CCM) controls all predictive dialers. CCM has the ability to pass data elements in the URL to any websurvey package. The network servers consist of several Windows Servers, Linux Servers, and an OSX Server. Our CATI stations all run Microsoft Windows. Nearly all staff and supervisor computers run on the latest Windows 10 Pro. All staff and supervisors have Microsoft Office. Our server’s critical data files are automatically backed up daily to multiple locations. Many systems have real-time monitoring software. Our web survey servers are run from a secure data center with 24/7 monitoring.
G.M.R.S. servers, staff, supervisors, and interviewer computers are all protected from brownouts and power issues with uninterruptible power supplies (UPS’). The primary location has a 150KW standby backup diesel generator able to provide power during long term power outages. Each server/dialer room has independent cooling systems providing protection for hardware and minimizing the risk of any down time. Buildings are protected by 24/7 monitored alarm systems. Our main location has a video surveillance system monitored by supervisors and by staff. Our other location has a video surveillance system monitored by supervisors.
G.M.R.S. has flexible vendors and staff that take can full advantage of the interviewing software and telephony hardware. For example, we have created custom software solutions for elaborate inbound projects as well as advanced database integration for patch and conference calling.
Our web survey software is a custom package maintained in house. We have in-house staff with the knowledge to customize the network to work with other vendor’s software. With internally maintained survey software there are endless possibilities. We also utilize Survox, formerly CfMC, data processing software to generate industry standard reports and provide advanced tables. Survox’s deep history in Market Research software enables us to tackle even the most difficult data processing jobs. All of our interviewing stations have controlled Internet access. If clients have their survey pre-programmed in their own software and it’s either web-based or a Windows application, we can utilize it to conduct web surveys. We can play audio clips to respondents. There is no limit to what we will consider customizing to meet our clients’ needs.
Anthony Diana is a marketing and business development manager with over 20 years of experience in various areas, including market research, property management, food services/restaurant, entertainment promotions, and film/professional photography. His qualifications even extend to natural disasters and public insurance adjusting.
Over the years, Anthony has continuously developed professionally by completing numerous courses in management-oriented applications of computer systems, marketing, business, quantitative and qualitative research, recruiting methods, and ethnic research implications in these ever changing times.
Throughout his career, Anthony has developed an expertise in marketing planning, business development, plans/programming, budgeting/funding and personnel management.
Anthony’s responsibilities include the areas of marketing strategy development, business development plans, funding/budgeting approaches, and organizational structures. His work concentrates on emerging approaches to optimum data collection and dissemination.
Brian Cerve has worked at GMRS since 1992, beginning in Marathon, FL as an interviewer. He then worked through the ranks as a supervisor, project manager, IT manager, and finally CTO. The combination of all these positions has provided for a sound foundation for the data collection process, a plethora of knowledge on project fielding and management, an understanding of the detailed needs of our clients, extensive technological experience, and outstanding creative design abilities.
During his employment, he has learned many business applications from DOS’ Edlin to Microsoft Office, PC repair, operating systems, network administration, and telephony hardware and software. G.M.R.S.‘ training flexibility and options have enabled him to gain immeasurable knowledge.
His training and education include CfMC’s Mentor and Survent, CCM, an AA degree, an AS degree in networking, and a BS degree in Information Systems Technology from the University of Central Florida. He also has certifications from Cisco, Microsoft, and Comptia. When not working he enjoys time with his family as well as focusing on his interests in electronics, missionary work, and his church.
Adriana “Ali” Tavares has a Bachelor of Science in Business Administration with a Marketing major from the Pontificia Universidad Javeriana in Cali, Cololombia. She graduated in 1992 and has been with Global Marketing Research in Atlanta since 1993. She was initially employed as a telephone researcher, later receiving hands-on training in computer programming involving surveys.
Her background includes experience in Marketing Research, Advertising, Public Relations, Statistics, Computer Utilization, Customer Service, Staff Coordination and extensive Problem Solving. She is fully experienced in programming tables/tabulations for research/polling projects. She has extensive training in CfMC programming for CATI interviewing and running tabulations in Mentor. She is fully bilingual; she speaks, reads and writes in Spanish with total fluency.
Ms. Adams has over 20 years experience in virtually every aspect of quantitative market research data collection, 16 of those years with GMRS; from hands on field supervision and office management, to project management, computer programming and data processing. Molly has a proven record of excellence in a wide variety of market research projects varying from political polling to surveys for business and consumer products and services.
Client satisfaction is always the number one priority. She is always available for in person consultations by appointment to coordinate any of her client’s project needs.
An Akron, Ohio native, Molly has been enjoying Southern living since relocating to Atlanta from Los Angeles in 1990. Molly currently lives with her family and pets in West Georgia.
Lisa Straney started at GMRS as an interviewer in 1995. After college and a few other career endeavors, she returned to GMRS as a supervisor in 2010. She currently handles the compliance of the company, coding, and is the direct manager over the supervisors. She is continuing her education, looking to improve her skills and develop her abilities as a business manager. BAS in Business Organization Management.
Straney is a Floridian, born and raised in Melbourne. She currently lives with her two dogs, Molly and Bella. She enjoys the geekier side of life and spending time with her nieces and nephew.
Sumaita Nazrul, an accomplished professional, joined GMRS in 2023 after completing her MBA at Florida Institute of Technology. During her time at Florida Tech, Sumaita excelled as an Alumni Philanthropy Specialist, where she served as a university ambassador, managed alumni databases, and contributed to communication strategies. Prior to Florida Tech, she gained skills in Microsoft Power BI and Excel in the Master of Technology program at the University of Central Missouri. Sumaita holds a bachelor’s degree in accounting from Western Sydney University, where she mentored students in the Peer Mentoring Program. Beyond her career, she enjoys reading, watching movies, and traveling. Sumaita brings a wealth of experience, adaptability, and a global perspective to GMRS, contributing to the company’s ongoing success.
Praveen Korra
Project Manager
Praveen Korra is a Project Manager and Data Analyst at Global Marketing Research Services (GMRS) based in Melbourne, FL. With a Master’s degree in Computer Information Systems from the Florida Institute of Technology and a Bachelor’s in Electrical and Electronics Engineering from Vardhaman College of Engineering in Hyderabad, India, Praveen brings a diverse and robust technical background to the GMRS team.
In his role at GMRS, Praveen is responsible for data analysis, data projection, programming, and overseeing project management tasks. His technical skills include proficiency in programming languages such as Java, R, Visual Basic, C, and Python, as well as web development with HTML and CSS. He is also adept with software tools such as SQL, MS Office, MATLAB, and Multisim.
Praveen is passionate about business and entrepreneurship, with a particular interest in startups and the fundraising process. He has experience working on a startup and has undergone training on how to start a business and raise funds. While he also has an interest in traditional business ventures, his primary focus is on innovative startup projects.
Outside of his professional work, Praveen is a nature lover who enjoys spending time outdoors and appreciating the natural world.
Eina Zavalla has a bachelor’s degree in Fine Arts, majoring in Interior Design. She briefly practiced her degree before she was enticed to work for an international airline company, and quickly realized that she liked traveling and did this for 5 years. While on one of her adventures she met her husband, and finally settled in Melbourne, Florida. While residing in Melbourne, she worked for several financial institutions for a total of 23 years. Her banking and financial experience made her a candidate for the bookkeeping position, handling the account payables and receivables at G.M.R.S.
Asia started as a phone interviewer in 2004 and then became a supervisor. Her role involved, and she later became call center manager. She currently handles the work-from-home recruitment process and various management responsibilities. Asia is born and raised in Melbourne, FL. When she’s not working, she enjoys spending time with her son, traveling, and watching Netflix.
I joined GMRS in August 2015, beginning my journey in the call center as an interviewer. By February 2016, I was promoted to supervisor. In 2017, my role expanded to include hiring, training, and monitoring. I truly enjoy the atmosphere and the wonderful people at GMRS, where we have a close-knit, family-like environment. Outside of work, I love spending time with my adult children, friends, and my grand dog Levi. When I have some rare downtime, I enjoy binge-watching shows on Netflix.
Jibran is a dedicated professional with a profound interest in Information Systems and Data Science, currently advancing his expertise through a Master of Science program in Computer Information Systems at Florida Tech. With a robust background in customer-facing and analytics roles at esteemed organizations like Fieldproxy, LeadSquared, Dyson, and Unschool, Jibran has excelled in enhancing UI experiences, qualifying leads, driving product upsells, and executing impactful marketing campaigns.
His enthusiasm lies in leveraging his skills and knowledge to contribute to the development of efficient and innovative systems. Previously, Jibran served as an Alumni Relations Specialist at Florida Tech, where he played a pivotal role in nurturing strong connections within the alumni community, collaborating closely with alumni, students, faculty, and staff.
Originally from Chennai, India, Jibran brings a global perspective to his work. Since early 2024, he has been serving as a Project Manager at GMRS, demonstrating leadership and strategic oversight in project execution. Beyond his professional endeavors, Jibran finds joy in his passion for automobiles, indulging in leisurely drives, spirited games of cricket, and capturing serene moments through sunset photography at the beach.
As a dedicated Training Supervisor at GMRS, I have spent the last 10 years guiding and mentoring our interviewers to ensure they excel in their roles. Beyond my professional life, I am a loving wife and mom, as well as a proud dog owner. In my free time, I enjoy watching true crime documentaries, learning new things, creating diamond art, coloring, and collecting memorabilia of Marilyn Monroe.
If you have a passion for marketing research and want to work with a dynamic and forward-thinking company, consider a career with GMRS. Join us in shaping the future of global marketing research.
Clients Served Since 1996
Client Surveys Completed
Industries Served Globally
Years of Excellence
Premium Polling & Data Services for political & business clients nationwide.
